Subaru News/Announcements

News/Announcements
Copyright 2017
June 21, 2017
Cherry Hill, N.J. -  Camden County Habitat for Humanity and Subaru of America, Inc. volunteers recently raised the walls on a new house on Royden Street, in Camden, New Jersey. Tom Doll, president and chief operating officer, Subaru of America, Inc. and 12 Subaru volunteers joined Camden County Habitat for Humanity, on June 16, to begin building a new home and a bright future for The Martinez Family, Jessica, her six-year-old son Ethan and baby girl arriving in September. Jessica is a single parent, who works a full-time job and goes to school. She is looking forward to having a place for her kids to call home. A place where Ethan can share his love of sports with his new sister.

April 20, 2017
  • Revised front styling for a more aggressive look on both models
  • Suspension optimized for better handling and ride comfort
  • New 19-inch wheels, upgraded Brembo® brakes for WRX STI
  • New available Recaro® seats
  • Performance Package option for WRX models
  • New EyeSight® Driver Assist Technology safety features
  • Upgraded interior materials and quieter cabin
Cherry Hill, N.J. -  Subaru of America, Inc., which this month posted its 64th consecutive month of record-breaking sales, today announced pricing on the updated 2018 WRX and WRX STI models. Each debuts performance, comfort, design and safety enhancements for a more rewarding driving experience. The new models reach Subaru retailers this Spring.

April 12, 2017

  • Subaru confirms future 3-row SUV will be named Subaru Ascent
  • The Ascent will be powered by an all-new turbocharged DI Boxer Engine
  • Ascent SUV Concept showcases 7 passenger interior 

NEW YORK -  Subaru of America, Inc., which this month posted its 64th consecutive month of record-breaking sales, today made the world debut of the Subaru Ascent SUV Concept. The styling concept also confirms the name Ascent for the upcoming Subaru 3-row SUV. Both the design concept and the production Ascent will feature an all-new turbocharged direct injection boxer engine.

April 11, 2017
Automaker Recognized as Best Overall Brand, Most Trusted Brand and Best Performance Brand

Cherry Hill, N.J. -  Kelley Blue Book, the leading vehicle valuation and information source, today announced that Subaru of America, Inc. has once again won in three major categories of the 2017 Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. This marks the second consecutive year Subaru has been awarded all three top honors; the second straight year Subaru has won Best Overall Brand and the third consecutive win for Most Trusted Brand and Best Performance Brand.

April 6, 2017
  • Revised styling reinforces unique Subaru identity and rugged character.
  • Refreshed interior with more premium materials.
  • Ride made even smoother and quieter.
New multimedia capabilities, including Apple CarPlay, Android Auto and Nuance voice recognition.
New available Steering Responsive LED Headlight system.
NEW YORK -  Subaru of America, Inc., which has posted month-over-month growth for 64 consecutive months, today announced that it will debut the 2018 Outback at the New York International Auto Show on April 12. The Outback is the Subaru's best-selling model. The 2018 Outback arrives this summer.

April 3, 2017
  • All-new design language for exterior and interior
  • Second model to use Subaru Global Platform
  • 2.0-liter Boxer Engine with Direct Injection
  • Active Torque Vectoring for improved handling
  • Available X-Mode for off-road use
  • New Driver Assist Technology
  • New Multimedia system adds Android Auto and Apple CarPlay
Cherry Hill, N.J. -  Subaru of America, Inc. announced today that the all-new 2018 Subaru Crosstrek will debut at the New York International Auto Show. The all-new Crosstrek is built on the new Subaru Global Platform and offers enhanced performance, safety, capability and comfort. The fun-to-drive Crosstrek combines a bold new design with a new highly capable chassis for versatility in both off-road and city driving.

April 3, 2017
Cherry Hill, N.J. -  Subaru of America, Inc. is once again partnering with the National Wildlife Federation to help preserve wildlife and their habitats through the automaker's environmentally-focused philanthropic platform, Subaru Loves the Earth. With wildlife declining by over 58% percent due to habitat loss, Subaru and the National Wildlife Federation are raising awareness of this important issue by creating over 400 new Certified Wildlife Habitats at local schools and spearheading hands-on educational programs.

March 17, 2017
Ninth annual Share the Love event benefits national and local charity partners
More than $94 million donated to charities throughout life of campaign
Cherry Hill, N.J. -  Subaru of America, Inc. today announced it has donated more than $23.4 million to national and local charities during its annual Share the Love event in 2016, bringing the total donated throughout the life of the program to more than $94 million. Held at the end of each year, Subaru donates $250 for every new Subaru vehicle sold or leased to a host of charitable partners, per the selection of each customer.

March 8, 2017
  • Won Best Wagon for six years running
  • Recognized for outstanding room for both passengers and cargo
  • Recognized for all-wheel drive capability, safety and reliability
  • Recognized for user-friendly multimedia system
Cherry Hill, N.J. -  Subaru of America, Inc. announced today that the 2017 Outback won U.S. News & World Report's Best Wagon for Families for the sixth year in a row as part of their 2017 Best Cars for Families awards.

January 25, 2017
  • Subaru earns Best Resale Value for Impreza, Legacy and WRX
  • All three models win their segments for second consecutive year 
Cherry Hill, N.J. -  Kelley Blue Book, the leading provider of new and used vehicle valuation and information, announced today that Subaru won 2017 Best Resale Value for Impreza, Legacy and WRX in their respective categories for the second year in a row.  WRX also placed in the Best Resale Value Top 10 for the second consecutive year.
 
2017 Subaru Impreza 
Best Resale Value: Compact Car
 
2017 Subaru Legacy
Best Resale Value: Mid-Size Car
 
2017 Subaru WRX
Best Resale Value: Sporty Compact Car
Best Resale Value: Top 10

January 6, 2017
Subaru to Donate more than 600,000 Meals to Help Feed People Who Struggle with Hunger

Cherry Hill, N.J. -  To celebrate Subaru's eighth record-breaking sales year in 2016, the automaker will once again donate one meal* for every vehicle sold in 2016 - 615,132 - to help Feeding America® carry out its mission of ending hunger in the United States. Subaru will contribute $55,925 to help Feeding America, the nation's largest domestic hunger-relief organization.

January 4, 2017
  • Subaru sets a new all-time sales record of 615,132 vehicles; up 5.6 percent over 2015
  • Record December - monthly sales increase 12.3 percent over December 2015
  • 61 consecutive months of yearly month-over-month growth
  • Best December ever for Outback, Crosstrek, Forester and Legacy
  • Best month ever for Outback and Crosstrek
  • 5 consecutive months of more than 15,000 Outbacks sold
  • Outback sells over 20,000 units; first Subaru model ever to do so
Cherry Hill, N.J. -  Subaru of America, Inc. today reported record-breaking sales of 615,132 vehicles for the 2016 calendar year; an increase of 5.6 percent over the previous annual record of 582,675 vehicles set in 2015. This is the eighth consecutive year of sales records for Subaru of America and ninth consecutive year of sales increases.

December 15, 2016
Cherry Hill, N.J. -  Subaru of America (Subaru) and Recycle Across America (RAA) today announce a donation of RAA's standardized recycling label system to support the automaker's zero landfill initiative currently being piloted at three national parks. The donation aims to decrease landfill waste from parks by revitalizing recycling participation, replacing conflicting signs and messaging with the RAA system to help visitors recycle easily and effectively.

November 16, 2016
  • 17th Annual ALG Awards Honor 2017 Vehicles Predicted to Hold Value
  • Six Subaru Models Win Top in Respective Segments; Impreza, WRX, Legacy, Forester, Crosstrek, Outback 
Cherry Hill, N.J. -  Subaru of America Inc. announced today that it has been honored with the "Best Overall Mainstream Brand" Residual Value Award from ALG, the analytics division of TrueCar Inc. (NASDAQ: TRUE) and the industry benchmark for projecting future vehicle values and depreciation data. This year, Subaru has earned a total of seven ALG awards, with six models topping their respective segments.
  • Subaru Impreza - Best Compact Car
  • Subaru WRX - Best Sports Car
  • Subaru Legacy - Best Midsize Car
  • Subaru Forester - Best Compact Utility Vehicle
  • Subaru Crosstrek - Best Subcompact Utility Vehicle
  • Subaru Outback - Best Midsize Utility Vehicle - 2 Row 
October 7, 2017
Throughout October, Subaru works with several partners to help improve the safety and wellbeing of pets in need

Cherry Hill, N.J. -  This October, Subaru of America, Inc. has once again kicked off its "Subaru Loves Pets" initiative as part of the brand's Love Promise platform. More than half of Subaru drivers are also pet owners, and the automaker remains committed to keeping the entire family safe, including beloved pets. As part of this commitment to animal welfare, Subaru retailers across the country will activate several programs that will help animals in need.

September 1, 2016
  • August 2016 marks best-ever sales month in company history
  • Record August - monthly sales increase 14.7 percent over August 2015
  • 57 consecutive months of month-over-month growth
  • Best August ever for Outback, Legacy and Forester
  • Best month ever for Outback and Forester
  • 30 consecutive months of more than 10,000 Outbacks sold
  • 37 consecutive months of more than 10,000 Foresters sold
Cherry Hill, N.J. -  Subaru of America, Inc. today reported 60,418 vehicle sales for August 2016, a 14.7 percent increase over August 2015 sales of 52,697. August marks the best-ever sales month in company history, breaking the previous record set in December 2015 (56,274). The company also reported year-to-date sales of 391,969 vehicles, a 4.4 percent gain over the same period in 2015.

August 5, 2016
-A Gesture of Love and Hope Goes a Long Way During Cancer Treatment-
 
Rye Brook, NY  -  Subaru of America and The Leukemia & Lymphoma Society (LLS) wrapped up their June initiative, Subaru Loves to Care, which literally brought warmth and hope to thousands of patients fighting cancer across the country.

August 3, 2016
  • Hand-picked by KBB.com editors
  • Recognized for safety, practicality, and styling
  • Recognized for a starting price under $20,000

Cherry Hill, N.J. -  Subaru of America, Inc. announced today that the 2016 Subaru Impreza was named to Kelley Blue Book's 10 Best Back-to-School Cars of 2016 for safety, style, and value.  The Impreza is a TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS) with a price starting under $20,000.    

July 21, 2016
  • Outback wins Best-in-Class for Premium Mid-Size Crossover SUV
  • Forester wins Best-in-Class Mid-Size Crossover SUV
  • Crosstrek wins Best-in-Class Compact Crossover
  • Outback and Forester win for second year in a row 

Cherry Hill, N.J. -  Subaru of America, Inc. announced today that Subaru Outback, Forester, and Crosstrek won their segments in the Crossover SUV categories for the 2016 AutoPacific Ideal Vehicle Awards.  These awards, based on customer responses, recognize vehicles that best meet the expectations of their owners.  Both Outback and Forester won their segments for the second year in a row. 

June 12, 2016
  • Limited production of 500 units -Available 2017
  • Exclusive yellow exterior color
  • Unique yellow interior accents
  • Brembo performance brake system
  • SACHS performance shocks 
Cherry Hill, N.J. -  Subaru of America, Inc. today announced the 2017 BRZ Series.Yellow, the most exciting BRZ to date with its striking color and performance upgrades. The special edition, limited to only 500 cars, will debut today at Wicked Big Meet in Stafford Springs, CT.

June 1, 2016
  • Record May - monthly sales increase one percent over May 2015
  • 54 consecutive months of month-over-month growth
  • Best May ever for Crosstrek
  • 27 consecutive months of more than 10,000 Outbacks sold
  • 34 consecutive months of more than 10,000 Foresters sold
Cherry Hill, N.J. -  Subaru of America, Inc. today reported record sales for May 2016 totaling 50,083 vehicles, a 1.1 percent gain over May 2015. The company also reported year-to-date sales of 232,860 vehicles, a 2.1 percent gain over the same period in 2015.

May 5, 2016

  • Reverse Auto Braking & High Beam Assist debut on Outback & Legacy
  • Outback Touring models offer all-new exclusive Java Brown interior
  • Legacy Sport trim receives 18-in. sport wheels and fog lights standard

Cherry Hill, N.J. -  Subaru of America, Inc. today introduced the 2017 Outback Touring and Legacy Sport trim levels. The models will arrive into retailers later this Summer.

April 25, 2016
Cherry Hill, N.J. -  Defending 2015 Rally America Champion David Higgins powered his Subaru WRX STI rally car to victory at the Oregon Trail Rally, edging out factory teammate Travis Pastrana by mere seconds after a heated three-day battle. The victory for David Higgins and co-driver Craig Drew marks their sixth consecutive Oregon win and Higgins' eighth career win in eight attempts at the rally.

April 15, 2016
Cherry Hill, N.J. -  Subaru of America, Inc. today announced pricing on the 2017 WRX and WRX STI models, featuring expanded availability of safety technology, including Blind Spot Detection and Rear Cross Traffic Alert. The 2017 models will arrive at Subaru retailers this summer.

NWF Asks Americans to Pledge to be Butterfly Heroes
April 1, 2016

Subaru Joins National Wildlife Federation and Others in Leading the Drive to Save Monarch Butterflies

March 23, 2016
  • Sedan and 5-Door Styles
  • New Subaru Global Platform Significantly Enhances Safety, Ride Comfort and Agility
  • Award-Winning EyeSight®, Plus New Driver Assist Technologies
  • SUBARU STARLINK™ Safety and Security Features and AppsNew Subaru Design Language Debuts
  • 2.0-liter Boxer Engine with Direct Injection and Higher PerformanceFirst Impreza to be Built in U.S.
  • New Sport Version with 18-inch Wheels, Sport Suspension and Active Torque Vectoring

March 22, 2016
New York CIty, N.Y. -   Subaru of America tonight revealed the all-new 2017 Subaru Impreza 2.0i Sport Sedan.

March 22, 2016
Subaru Receives Recognition for Best Overall Brand, Most Trusted Brand and Best Performance Brand

March 21, 2016
Cherry Hill, N.J. -  Subaru Rally Team USA drivers Travis Pastrana and David Higgins wowed rally fans with one of the closest battles in recent history at Rally in the 100 Acre Wood, their return debut to the Rally America Championship.  Competing in equally prepared 2016 WRX STI rally cars, Pastrana and Higgins traded the lead back and forth five times over the event's 17 stages while being no more than 12 seconds apart at any time. Pastrana ultimately edged out Higgins on the final stage of the rally to take the victory, his first in Rally America since 2010.

March 18, 2016
  • One of 20 automakers
  • Three years ahead of proposed government regulation
  • Focused on preventing collisions and injuries Standard feature on most models 

March 9, 2016
Cherry Hill, N.J. -  Subaru of America Inc. has announced it donated nearly $20 million to national and local charities during its 2015 Share the Love event, a record total in the eight-year history of the campaign. Held at the end of each year, Subaru donates $250 for every new Subaru vehicle sold or leased to the customer's choice of one of several national or local charities. In total, Subaru has donated nearly $70 million to charitable organizations through this initiative over the past eight years.

March 9, 2016

  • Won Best Wagon for Families  
  • Recognized for all-wheel drive capability
  • Recognized for outstanding room for both passengers and cargo
  • Recognized for safety and reliability 

Cherry Hill, N.J. -  Subaru of America, Inc. announced today that the 2016 Outback won U.S. News & World Report's Best Wagon for Families as part of their 2016 Best Cars for Families awards.    

March 7, 2016

-The Biggest Overall Performance Evolution in Subaru's History-

Tokyo, Japan -  Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, has unveiled an overview of the Subaru Global Platform, which is currently under development as the architecture to be used for all the Company's next-generation vehicles.

February 5, 2016

  • Chosen from 24 competitors
  • Recognized for outstanding room for both passengers and cargo
  • Recognized for off-road capability

Cherry Hill, N.J. -  Subaru of America, Inc. announced today that the 2016 Outback made Kelley Blue Book's 16 Best Family Cars of 2016 for meeting the needs of the modern family with emphasis on outstanding room for both passengers and cargo and excellent off-road capability. 

February 2, 2016

  • Record January - monthly sales increase 1 percent over January 2015
  • 50th consecutive month of month-over-month growth
  • Best January ever for Crosstrek, Forester and Legacy
  • 23rd consecutive months of more than 10,000 Outbacks sold
  • 30th consecutive months of more than 10,000 Foresters sold

Cherry Hill, N.J. -  Subaru of America, Inc. today reported 41,101 vehicle sales for January 2016, a one (1) percent increase over January 2015. These results continue the company's sales momentum from 2015 where Subaru achieved seven consecutive years of record sales and exceeded 580,000 annual sales - a first in company history.  
January marked the 23rd consecutive month of 40,000+ vehicle sales for the company. Forester, Legacy and Crosstrek sales were notably strong as each model line achieved its best January ever. Legacy sales for January 2016 increased 15 percent over the same month in 2015. BRZ also enjoyed gains over January 2015.


Subaru of Muskegon

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