The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Muskegon dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Heaven Can Wait Animal Haven, Pound Buddies of Muskegon, Harbor Humane Society

TerraCycle

Battle of the Books, Sponsor a Senior 2020

Child Abuse Council of Muskegon, Salvation Army, Angel Tree, Share The Warmth Coat Drive, Muskegon County Department of Veterans Affairs, Every Woman´s Place, Parties in the Park, Momentum Center, Muskegon Rescue Mission, Ottawa County Micro-pantry

Leukemia & Lymphoma Society, Brainy Day Trail Run, Mercy Health Johnson Family Cancer Center, Multi-Sport Marathons, Ottawa County Torch Run, We Fight for Bubba 5K

Did Subaru of Muskegon go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Muskegon

Subaru and Subaru of Muskegon believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Care - Johnson Family Cancer Center - Emma P

Your gift will make a difference in the lives of our patients at Johnson Family Cancer Center. Thank you! Megan Akselberg enjoyed meeting you and shared what a fantastic initiative this is, in partnership with the Leukemia & Lymphoma Society. I am pleased to acknowledge 100 blankets and 30 art kits were received June 22, 2022. Because of the thoughtfulness of Subaru Loves to Care, patients battling cancer will know their community is supporting them. As you know, our health ministry has faced some incredible challenges during the last two years. We are grateful to have you by our side, supporting the Trinity Health mission of healing and compassion.

Johnson Family Cancer Center
Subaru Loves to Care - Johnson Family Cancer Center

Pound Buddies Donation - My Subie Car Show - Jan J

On behalf of the staff and volunteers at Pound Buddies, thank you for your gift in the amount of $500, which we received on June 2, 2022 designated for the purchase of food. Each and every day, Pound Buddies provides shelter and care for lost, neglected and surrendered pets. Medical care is arranged when needed, animals are spayed and neutered when adopted, and inoculations, microchipping and licensing are provided before dogs and cars move into their new homes. Pound Buddies is determined to ensure the welfare and safety of all animals released from our care and we continue to work to reduce the number of unwanted animals in Muskegon County. And once a Pound Buddy, always a Pound Buddy... if for any reason, an animal needs to be relinquished back to us, we welcome them back into our care. But we could not accomplish these critical, lifesaving things without people like you. We know you have many choices when considering your charitable giving and we are honored to be the recipient of your gift. Once again, thank you.

Pound Buddies
Pound Buddies Donation - My Subie Car Show

The Lakes Mall Clean-Up - Connie S

To celebrate Subaru Loves the Earth, the Muskegon County Litter Clean-Up group joined My Subaru of Muskegon back in April to clean-up our community. The Muskegon County Litter Clean-Up group gathers regularly to remove litter from our natural resources, and we were so excited to get our hands dirty for Subaru Loves the Earth. After the snow melted, we were left with lots of trash and waste in our natural areas. Our group, along with volunteer representatives of My Subaru of Muskegon, worked together to pick up trash around The Lakes Mall in Muskegon and create a safer, more beautiful area for our community and local critters.

Muskegon County Litter Clean-Up
The Lakes Mall Clean-Up

Supporting Ottawa County Parks Foundation - Angela M

My Subaru of Muskegon sponsored the Ottawa County Parks Foundation’s annual Breakfast/Lunch at the Park, which raises funds to support Ottawa County Parks and Recreation. The Foundation raises private funds to leverage millage dollars for public benefit. The Ottawa County Parks Foundation is committed to supporting nature education programs, in addition to land acquisition and special park projects. In 2020, the Foundation Board formally committed to supporting nature education for those in Ottawa County and beyond. The Ottawa County Parks Nature Center opened in 2010 to provide and enhance nature education opportunities. Ten years later, nature education and community engagement are more important than ever. Studies continue to show that nature and outdoor recreation make us happier and healthier. Adults introduced to the outdoors as children were more likely to participate in outdoor activities as adults than those not exposed to the outdoors as children. Since first opening its doors, attendance at the Ottawa County Parks Nature Center has nearly doubled and the need for expanded educational programming is clear.

Ottawa County Parks Foundation
Supporting Ottawa County Parks Foundation

Donations for Rotations - Melissa B

Muskegon Rescue Mission was the recipient of a Donations for Rotations food drive held by My Auto Group and My Subaru of Muskegon during the month of May. Customer response and support were heartwarming! MRM received a vanload of canned goods, beverages and boxed foods to help stock and replenish our pantry shelves. This generous Subaru Love donation was perfectly timed! In June 2022, Muskegon Rescue Mission saw an unprecedented surge of guests needing shelter and a sudden jump in food pantry families being served. Multiple factors contributed to this summer surge, as inflation and the continuous rise in gas and food prices can quickly affect family budgets. We are grateful for caring neighbors like Subaru who give back. Thank you for stepping in to help MRM fill the cupboards and tables of those struggling to provide for their loved ones. MRM and our West Michigan community have certainly felt the love from Subaru and their customers!

Muskegon Rescue Mission
Donations for Rotations

Story of Hope - Kyleen G

Less than a year ago, law enforcement brought a female child, under the age of 10, to the Children’s Advocacy Center to tell her story to a forensic interviewer. The child disclosed being sexually assaulted by a friend of her family. She had disclosed to a very close friend of the family that a friend of a relative had done something sexually to her and she wanted it to stop. While law enforcement and children’s protective services continued their investigation, the child and her mother entered into counseling with the Children’s Advocacy Center. The family has special needs, both of a developmental nature and socioeconomically. The Center’s staff were able to advocate for the family, utilizing community supports, to help the family while they worked through their emotional devastation as a result of the sexual abuse and subsequent disclosure. The child was provided with an on-site medical evaluation. Counseling was received by both her and her mother, court preparation, support, and transportation assistance were arranged to ensure the family could continue to attend their counseling sessions. Some families have familial support, this particular family’s support from family members was severely compromised due to a lack of family support regarding the child’s needs. The staff never wavered in their dedication to be with this family “every step of the way”. Holidays can be especially difficult but especially so when difficult circumstances surround families. This case was no exception. The agency found an entity to adopt this family so the family could enjoy a Christmas full of cheer. This child’s story through the court process is not complete as not every story can be easily tied up in a bow and put on a shelf. The court process continues for the little one and her family, but the support that she receives from the Children’s Advocacy Center continues. Whatever the outcome of each case, families are provided ongoing care for as long as they need it, at no cost to the family. This child’s healing will continue to be supported and so will the family with on-going assistance as long as there is a need. The Child Abuse Council of Muskegon County serves over 21,000 children every year. All of our services are free to those who need them. The Subaru Share the Love funds are a crucial part of us being able to deliver the services and we are eternally grateful to have been chosen as a recipient.

Child Abuse Council of Muskegon County
Story of Hope

Shop with a Cop - Janet R

Our goal for "Shop with a Cop" at West Michigan Lake Hawks was to bridge the gap between the community and the law enforcement as well as to make Christmas enjoyable for those that needed a little help. Subaru's Share the Love campaign helped us do both. I reflect back to one of our middle school students who feared the police. This is a problem in our community. Families have so many misconceptions and negative views of police. This student initially wouldn't leave her mother to shop and was very reserved at the idea of having to shop with a cop. I was relieved to see by the time she and the officer returned, she was smiling. She sat at the table and had dinner with the state cop and her mother. Such a positive experience, she or I will never forget! Then, there was a family that was referred to us from another agency. This father is married with two kids of his own plus one on the way and recently gained custody of his brother and sister. Imagine the stress of trying to provide for a family and having your job end in October. As a young boy, he had participated with “Shop with a Cop" and remembered his positive experience. Last but certainly not least, there was an 8th grader who didn't want to participate in the event because he said it wasn't for him and wouldn't have any fun. I sat back and observed him as he spoke with his principal and told her that he was happy he had participated and really enjoyed himself. He even said he would do other events. Bringing smiles and a new experience to each and every child is what the event is all about! Each participant was paired with a cop, shopped for self and family members. They were able to walk through the lane and experience paying for their purchase with their $100 gift card. After their purchase, volunteers wrapped and placed name tags on each gift, as noted by the child. With the support of Lee’s Famous Recipe, we served each participant, family volunteer, and police officer, chicken, mashed potatoes and gravy, green beans, coleslaw, and biscuits. It was an emotional experience to watch students who once feared police, sit and enjoy a meal with an officer was an amazing experience. We added this piece because we know the importance of “sitting and sharing” a meal brings a sense of togetherness and is a simple gesture that we sometimes take for granted in our busy lives. We were in awe when we looked at how many officers sat to enjoy their meal with the families and our hearts warmed just as much watching the children and families embrace their new friend. A special thank you to Subaru's Share the Love. We were able to help more families our first year than we could have imagined. Your partnership and commitment to our community is truly a blessing! West Michigan Lake Hawks, Ronald Jenkins, Janet Robinson and myself Catrice Robinson thank you all!

Lake Hawks in Flight
Shop with a Cop

Subaru Loves to Help - 2021 - Melissa B

Muskegon Rescue Mission is thankful to Subaru for sharing the gift of love and warmth this holiday season with those in need in West Michigan. Subaru's Share the Love campaign is truly a blessing! The 80 waterproof blankets donated to MRM will be distributed to men, women and children who come to our doors. A growing number of people throughout Muskegon County are experiencing hardship and homelessness this winter. We are seeing younger adults and more families in need of food, shelter, and assistance more than ever this year. Homelessness is a desperate situation no matter the season, but the added harshness of winter makes it unbearable. Not knowing where you will sleep tonight, or when your next meal will be, leaves people feeling helpless and hopeless. We are often reminded of the saying, "What we take for granted, others are praying for." So many of us take everyday conveniences for granted and seldom stop to give thanks for all the blessings we have - food, lights, a warm bed, running water, shelter from the elements, and safety from harm. Many people in our community are praying for what we have, more than we know! The faces of the homeless may surprise you! It is no longer the stereotypical raggedy man on the street corner begging for a handout. You may glimpse the hidden faces of homelessness, in the face of your child's school friend, or the waitress who poured your coffee this morning, or the mechanic who worked on your car last week. The homeless are brothers, sisters, mothers, fathers, sons, daughters, even grandparents, and they all need compassion, understanding, and a helping hand. These are the people who are blessed by Subaru's ongoing Share the Love partnership with Muskegon Rescue Mission! Recently MRM shared the story of Sam, a young man who aged out of the foster care system and on his 18th birthday was dropped off at the Men's shelter by his foster parent. He was no longer an income for the foster family and became an unwanted burden. Sam had no life skills, no job, and nowhere to go. All of his belongings were stuffed into a backpack and he questioned what life held next for him. At MRM, Sam found the help he needed to thrive. Through MRM's job search assistance, a local grocery store hired him to stock shelves, giving Sam his first job! The money-management class taught him how to budget money, how to pay bills and he opened his first savings account. More importantly, bible study class helped Sam realize he was not alone - he has a heavenly Father who loves him. This was a life-changer for Sam, who had never known a father's love before! We also share the story of Lily, a 20-year old struggling on her own. She attends college, works a minimum wage job and prefers to call herself "unsheltered" rather than homeless. She sleeps in her car, or stays with friends for short periods, and when the weather permits lives in a tent in the woods. Lily was thrilled to receive a Subaru "Love" blanket and treasures her new gift of warmth. She is grateful that she receives food from MRM's pantry to keep her going. Shame has driven Lily to hide her living situation from her employer, co-workers, teachers, and even some friends. She doesn't want their pity or for them to look at her differently. She works hard to blend in and to remain unseen, Lily doesn't want others to know she needs help. We share the face of a young battered mother with four young children who is pregnant and ready to deliver another baby any day. She has fled across the state to stay in our Women's 2735 E Apple Ave Ste D Muskegon, MI 49442 | 231.727.6090 | muskegonmission.org | info@muskegonmission.org and Family Shelter in hopes that she can escape the abusive partner she left behind. She wants a better life for her kids and wants them to grow up in a happy, loving home and safe environment. She is hopeful relocating to West Michigan will provide a fresh start for her and her children and she appreciates the compassion and assistance MRM has provided to help her get on her feet. She is thankful her young children feel safe for the first time in a very long time and that they can stay together as a family at MRM. These are just a few of the lives that come to MRM in need. They are no longer a faceless, forgotten population that society doesn't see. Although their stories are unique, they share a common thread that binds them together. Each is looking for a better tomorrow. Muskegon Rescue Mission thanks Subaru for Sharing the Love. Your gift of blankets for those in need reminds them people truly care and that they matter in this world. Subaru has given them more than a blanket - you have given them heartwarming hope and love! Thank you for blessing our shelter guests and our community, MRM is grateful for your continued partnership!

Muskegon Rescue Mission
Subaru Loves to Help - 2021

Polar Plunge for Special Olympics Michigan - 2022 - Todd D

We are truly thankful for My Subaru of Muskegon’s contribution to this year’s Polar Plunge. Not only did they support our event through their sponsorship, they shared in the spirit and camaraderie that this event is all about. Thanks to the help of our generous sponsors, The 2022 Polar Plunge for Special Olympics Michigan reached our all time high in fundraising efforts. To date, this plunge season has raised over $1,420,000 for Special Olympics Michigan. The mission of Special Olympics Michigan is to provide athletic competition and sports training for children and adults with intellectual disabilities. Athletic competition is so much more than physical fitness. It’s about the companionship, camaraderie and courage that is displayed through competition that we are helping to bring to people across our state. That spirit of competition and fun is exactly what we intend to bring to The Polar Plunge each year, and My Subaru of Muskegon went above and beyond in helping us achieve that. Not only did they contribute a generous amount to the event, but they held an internal competition to raise more money. They had jars with their used car sales manager, service director and general manager’s faces on them displayed on the sales desk in their showroom, and asked their staff to donate to whomever they wanted to take The Plunge. Not only was this a creative way to encourage more donations to Special Olympics Michigan, it fostered the spirit of The Polar Plunge through this friendly competition. We are truly grateful for My Subaru of Muskegon’s dedication to The 2022 Polar Plunge for Special Olympics Michigan.

Polar Plunge for Special Olympics Michigan
Polar Plunge for Special Olympics Michigan - 2022

Subaru Share the Love - Child Abuse Council of Muskegon County - Kyleen G

Less than a year ago, law enforcement brought a female child, under the age of 10, to the Children’s Advocacy Center to tell her story to a forensic interviewer. The child disclosed being sexually assaulted by a friend of her family. She had disclosed to a very close friend of the family that a friend of a relative had done something sexually to her and she wanted it to stop. While law enforcement and children’s protective services continued their investigation, the child and her mother entered into counseling with the Children’s Advocacy Center. The family has special needs, both of a developmental nature and socioeconomically. The Center’s staff were able to advocate for the family, utilizing community supports, to help the family while they worked through their emotional devastation as a result of the sexual abuse and subsequent disclosure. The child was provided with an on-site medical evaluation. Counseling was received by both her and her mother, court preparation, support, and transportation assistance were arranged to ensure the family could continue to attend their counseling sessions. Some families have familial support, this particular family’s support from family members was severely compromised due to a lack of family support regarding the child’s needs. The staff never wavered in their dedication to be with this family “every step of the way”. Holidays can be especially difficult but especially so when difficult circumstances surround families. This case was no exception. The agency found an entity to adopt this family so the family could enjoy a Christmas full of cheer. This child’s story through the court process is not complete as not every story can be easily tied up in a bow and put on a shelf. The court process continues for the little one and her family, but the support that she receives from the Children’s Advocacy Center continues. Whatever the outcome of each case, families are provided ongoing care for as long as they need it, at no cost to the family. This child’s healing will continue to be supported and so will the family with on-going assistance as long as there is a need. The Child Abuse Council of Muskegon County serves over 21,000 children every year. All of our services are free to those who need them. The Subaru Share the Love funds are a crucial part of us being able to deliver the services and we are eternally grateful to have been chosen as a recipient.