The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves To Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Muskegon dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Heaven Can Wait, Pound Buddies
Battle of the Books
Child Abuse Council of Muskegon, Salvation Army, Angel Tree, Share The Warmth Coat Drive
Leukemia & Lymphoma Society

 Subaru Love Promise Heart

Love Promise Stories from Subaru of Muskegon

Subaru of Muskegon  –  Alison U

Subaru of Muskegon

We LOVE our local Subaru retailer and are so happy to have this opportunity to give them some recognition. They have been successfully sponsoring dogs and cats to be adopted through our county shelter (Pound Buddies). They have a goal of helping us move 12 cats and 12 dogs this year by promoting and it's working! We are so grateful. They also recently hosted a pet food drive at their location and had $5500 raised in pet food and litter by their customers! They are very involved in our community and we truly appreciate their generosity. From photoshoots with our homeless pets to visits with more goodies to the animals in need...WE THANK YOU!

Miss Shoreline Scholarship Sponsor  –  Morgan B

Miss Shoreline Scholarship Sponsor

We are so thankful for Subaru of Muskegon's generosity in supporting our program. Because of your generous sponsorship, we were able to award over $4,000 in scholarships to young women ages 13-24 from around Michigan, inspiring them to further their education while serving our Lakeshore communities, inspiring others, and developing their personal sense of success and style. We know we could not have done this without you, and for that, we are forever grateful. We are looking forward to helping you forward your mission of serving the community here in Muskegon, Ottawa, and Oceana counties. Sincerely, The Miss Shoreline Scholarship Organization 2019 Miss Shoreline 2019 Miss Shoreline's Outstanding Teen

Battle of the Books  –  Sara C

Battle of the Books

As a 2nd grade teacher, I know the importance of engagement and FUN---especially when it comes to reading! Subaru of Muskegon put on a reading event that did just that! It was called the Battle of the Books. My class was so excited about the competition against other classrooms that they could be found reading anywhere and everywhere---on the bus, at breakfast, and even at recess! They were fired up to be the class to read the most books! In November, I learned we WON the contest by logging over 1,800 books over a four week period. When I revealed the big news to my students, they danced, high-fived each other, and jumped up and down in pure excitement! As the winners of the competition, we received a pizza party and $1,000.00 in books! The pizza was a highlight, but the books were THE highlight! We soon began shopping for books through Scholastic magazines. The students were hovered over their magazines as they each chose five books they'd want to take home. The remaining money was spent on our classroom library. When the boxes of books arrived, the students could hardly wait to rip the boxes open! Before I knew it, they were scattered around the room absorbed in their new books. Maria Secord of Subaru of Muskegon came for this special event. The students could not stop hugging and thanking her! To say this was the best event of the year is an understatement---I believe it has been the best event of their school career (and mine)! My favorite moment was watching the students leave that day clenching their new books. Most students do not have new, high-interest books to read at home. This event not only skyrocketed excitement around reading, but it has also made my students better readers! Thank you to Subaru of Muskegon for going above and beyond. It is clear that their care extends far beyond the walls of their dealership---they care about the whole community!

Finding Homes for Homeless Pets  –  Maria S

Finding Homes for Homeless Pets

Local shelters and rescues are inundated with stray and/or abandoned animals. Subaru of Muskegon's owner, Scott Campell, and General Manager, Mike Kaffenberger, have huge hearts when it comes to the plight of homeless animals and wanted to do something that would shine a light onto this struggle. Subaru of Muskegon continues to feature dogs and cats through both social media and print media at the Subaru dealership. Subaru of Muskegon has successfully featured and adopted out a dozen dogs and cats. The goal is to find homes for as many dogs and cats possible.

Giving Food to the Hungry/Giving Hope to the Needy  –  Lisa W

Giving Food to the Hungry/Giving Hope to the Needy

THANK YOU to Subaru of Muskegon and The My Auto Group for hosting a food and litter drive! Heaven Can Wait and Pound Buddies were the lucky recipients of this amazing drive. These two rescues were the beneficiaries of over $5,500 worth of cat and dog food and litter!!! They asked the public to donate and then they registered for prizes. The winners are as follows; Grand Prize went to Kathryn Carlson, 2nd Prize went to Barb Duimstra, 3rd Prize went to Edward Kollar Special thanks to Mike Kaffenberger, General Sales Manager. Also special thanks to one of our most devoted volunteers, Maria Secord, Community Relations Director. Thanks to our community for your generous donations. You always come through for the local rescues and we appreciate your support!

Heaven Can Wait Animal Haven  –  Michele Y

Heaven Can Wait Animal Haven

Heaven Can Wait Animal Haven finds itself very blessed to have a wonderful donor but a patron to our organization. Subaru of Muskegon has generously funded vet bills, sponsored adoption fees for hard to adopt kitty's but now is sponsoring a food drive for our rescue. We are so fortunate to call Subaru of Muskegon and their staff a "Kitty Angel". We extend a loving paw to Mr. Scott Campbell and Mr. Mike Kaffenberger for keeping our kitty's in their hearts.

Subaru of Muskegon Love Promise Program  –  Johnson F

Subaru of Muskegon Love Promise Program

LLS partnered again with Johnson Family Cancer Center and Subaru of Muskegon to pass out beautiful blankets and kid kits that included coloring books and crayons. We met a wonderful woman, Kathleen Rose, who was being treated with non small cell lung cancer. We at LLS know that the cure to cancers will happen with the work our researchers are doing in the blood. Thanks to Subaru of Muskegon, we are able to give these small tokens of love to patients in the Muskegon area. As we left Kathleen and wished her well, we handed out blankets to the rest of the group who were being treated in room. Smiles and stories were shared as we passed by. Cancer stands no chance against LLS and our supporters.

LLS and Subaru of Muskegon give to cancer patient  –  Sarah h

LLS and Subaru of Muskegon give to cancer patient

Cody from Hart Michigan is a 20 year old who is battling a blood cancer. Johnson's Family Cancer Center, Subaru of Muskegon and Leukemia & Lymphoma Society were honored to deliver the special blanket to Cody while receiving his treatment. The LLS is so grateful for Subaru's commitment to help create a positive experience for blood cancer patients. The staff at Johnson's Family Cancer Center is always warm and welcoming to LLS. We shared our story of our Remembered Hero, Taylor, another 20 year old, who unfortunately did not survive her cancer. Kendall from Subaru knew her from High School and is planning on joining LLS for our annual Light The Night walk. Cancer touches everyone, but we are hopeful for cures to put an end to these terrible diseases and Subaru is helping make this happen. What a great day to spend with Johnson's Family Cancer Center and Subaru of Muskegon!

Subaru Love makes the Lakeshore Healthier  –  Andrea M

Subaru Love makes the Lakeshore Healthier

We are so grateful to Subaru of Muskegon for sharing the love with our community. Their support of the Osteopathic Foundation of West Michigan has helped to fund many programs that create a healthier Lakeshore. This year's donation helped pay for construction of a health clinic to serve Oakridge Schools where there had been a "health care desert" -- most families had to drive at least 30 minutes to reach a doctor. Now students receive medical, dental, and behavioral health care right on campus. This helps them to stay well, stay in school, and learn healthy habits they will take with them for the rest of their lives. Subaru, you are making a difference for these students and so many others! Thank you for being so generous and investing in your hometown.

Subaru of Muskegon show LLS the Love!  –  Sarah h

Subaru of Muskegon show LLS the Love!

Thanks to the wonderful staff at Subaru of Muskegon, the Leukemia and Lymphoma Society join forces again to battle blood cancers. While standing in front of the USS Silversides Submarine Museum, LLS receives a check from Subaru of Muskegon. The funds will be used to go back to our patients for co-payments for life saving drugs, travel assistance to families who live out of town, the 13 Michigan research projects and our call in help line. Thanks to Muskegon of Subaru and the Leukemia & Lymphoma Society we are making Someday Today!

The Perfect Car  –  Chris L

The Perfect Car

Over the years I have probably owned more vehicles than the average '30-something guy'. Almost all the vehicles have sat on a fence somewhere between performance-oriented and safe/practical. Admittedly most of the more performance-oriented have almost always lacked either a back seat, or just the feeling of being a practical family vehicle. Where as anything on the latter side, has just not been a vehicle that I loved to get in and drive every day. When I purchased my 2016 WRX this past May...I knew I finally found the perfect car. I have loved every mile I have driven it! It's a very fun car, it's a very safe car, and with our first baby on the way, I am now even more in love with the car! I don't think I could find a vehicle that I felt safer putting my family in, especially in these Michigan winters! We Love or Subaru!

LLS and Subaru of Muskegon deliver love!  –  Sarah S

LLS and Subaru of Muskegon deliver love!

West Michigan Leukemia and Lymphoma Society give a huge thank you to Subaru of Muskegon for their support through the Subaru Loves To Care campaign! Subaru of Muskegon and your friends at LLS join Johnson Family Center for Cancer Care delivering 60 blankets to patients. These blankets give warmth to blood cancer patients during treatment at the cancer center. Currently, LLS is funding 277 academic research grants worldwide, 13 of them are in Michigan. Without support from businesses like Subaru and Johnson Family Cancer Center, we at LLS could not do what we do to end blood cancers. It is a great way to say we care! #SomedayIsToday #SubaruLovesToCare

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