The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves To Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Muskegon dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Heaven Can Wait, Pound Buddies
Battle of the Books
Child Abuse Council of Muskegon, Salvation Army, Angel Tree, Share The Warmth Coat Drive
Leukemia & Lymphoma Society

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Subaru of Muskegon

Subaru and Subaru of Muskegon believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make A Dogs Day - Harbor Humane Society  –  Allyson H

Subaru of Muskegon (Michigan) was so generous to include Harbor Humane Society in #MakeADogsDay 2019 at the last minute! We had spontaneously approached them about ways to partner just a couple days before the event, and their team jumped in with enthusiasm to bring us up to speed in time for their social media campaign. Harbor Humane has an amazing community of followers on our social media outlets, and when we put the ask out on October 22nd, hundreds of stakeholders participated in the Subaru social campaign to help our shelter win our furry friends some dog food! We were so blown away by the support from our community (as was Subaru!). So much so, that Subaru gifted our shelter an additional $1,000 of dog food, totaling a $1,500 in kind donation.Subaru was considerate in letting us choose the brand of food that was best for our dogs, so we were able to request a higher end brand that we don’t have the resources to usually supply to our dogs! Their team worked so quickly, we had the food delivered to our shelter just days later. We are grateful for Subaru’s support of shelters like ours, and look forward to continued partnership opportunities.

Subaru of Muskegon Supports Brainy Day Trail Run  –  Kevin C

The 13th Annual Brainy Day 5k & 10k Trail Run was an absolute success this year – thanks to our awesome presenting sponsor, Subaru of Muskegon. Our race raises money for programs aimed primarily at supporting individuals in West Michigan living with hydrocephalus. For years, our race was small, barely attracting over 100 runners. But in 2019, with the help of Subaru of Muskegon, we had just over 600 runners participate. This increase in runners helped us to hit our fundraising goal which has already impacted the local community. Currently, through the money raised at this year’s event, we’re able to financially support a local family who has a 2.5 year old son living with hydrocephalus and we’re able to start a local support group for individuals with hydrocephalus and their caregivers. This support group is much-needed and would not have happened without the support of our community sponsors - especially Subaru of Muskegon.

Subaru of Muskegon Supports Clean Water in Africa  –  Peggy A

The 2nd annual Samuel Omogo Foundation Golf Outing, was a huge success much in part due to the generous sponsorship of Subaru of Muskegon. While the event was rained out, the SOF golf outing proved to be a win-win situation for the benefactor. All participants, including our sponsors like Subaru of Muskegon, left at the close of the event, knowing their impact of the 7 wells to be drilled in the Ebonyi State of Nigeria. SOF, was originally formed in West Michigan as a Non-Profit Foundation in 2012, for the purpose to place hand pump water wells in the Ebonyi State of Nigeria. These wells provide clean drinking and cooking water for thousands of people each day. From the original single hand pump well in 2012 to 270 wells in 2019, each well serves 800-1000 people daily in rural villages. The villagers' lives have improved significantly based on the simple necessity of clean drinking water. This includes a 92% reduction in cases of water-borne diseases reported in communities with wells since 2015/16. Thank you to Subaru of Muskegon for helping those in need who are unable to help themselves.

Parties In The Park 2019  –  Jamie S

Subaru of Muskegon gave back to the community in a big way this summer by supporting the 2019 season of Parties In The Park (PIP). PIP is a free concert series and family-friendly entertainment on Friday nights in Muskegon County. Each party is hosted by a non profit organization who is selected by our Board of Directors. Every dollar made at the party goes directly to the non profit to be used to help support their mission and give back to Muskegon County. The contribution from Subaru of Muskegon helps us offset the operational costs needed from the non profit to put on their party, which means each non profit is able to increase their net profit. This year's net profits were over $50,000. Every cent of that comes back into the community.

Men and Ladies of Honor  –  Christopher C

Men and Ladies of Honor is a character based program that conducts weekly club meetings in middle schools after school. This program instills soft skills, such as integrity, showing up on time, respect for authority, honesty and more. The financial support Subaru of Muskegon has provided will allow the Muskegon County Honor Program to reach more youth. From providing shirts and awards to youth who earn it to paying the way for students to go to our annual camp where lives are changed. I just left a meeting with one of our middle school principles. He explained that his number 1 discipline problem student attended our Ladies of Honor club last year. Both her and her father love the program and see a difference. As school has started this week, they are excited to see the continued change that Ladies of Honor has helped perform. Thank you for your support, Christopher Cross Regional Director, Muskegon Men and Ladies of Honor

Tremendous Community Support  –  Michael B

MyAuto Group and Subaru of Muskegon, lead by Maria Secord, organized two fundraising events for the Muskegon County Veterans Food Bank. The Veterans Food Bank is maintained solely by donated food items and funds. It is here so that when Peace-Era Veterans come in for emergency assistance (which we can't provide with millage money as per state law), we can assist them with emergent needs and/or food. We don't want any Veteran going hungry. In May of 2019, Maria Secord organized a food drive for our Veterans Food Bank. The drive was supported by the staff at My Subaru. To our surprise, Maria showed up at our door on May 31, 2019 with a Subaru Ascent FULL of non-perishable foods. We were both thankful and humbled by the generosity of My Subaru and of course, the entire My Auto Group.Maria Secord organized a second event as well with the Fruitport Lions Club, and on July 1, 2019, Maria presented us with a check for $450 in donated funds that the Lions Club raised for our Food Bank.The hundreds of Veterans who come to us for assistance every year are the ones benefiting from the kindness and generosity of My Auto Group and Subaru of Muskegon. I can't say enough great things about their Team of people. On a personal note, I was (many years ago) not a loyal customer of any auto dealership.... then came My Auto Group. I have had such great experiences with them that I have personally leased 3 Subarus and 2 Audis. I have purchased my wifes' brand new 2017 Nissan Pathfinder sight unseen (because I trusted the salesman who I had been dealing with). I have purchased 3 used vehicles for my children from MyAuto Group as well. The legacy is continuing as my youngest son purchased (this year) a 2019 vehicle from My Auto Group. I have no intent of purchasing a vehicle from any other dealership in the future. Customer service - well... I the very first time I brought my first Subaru in for an oil change, I ended up with a free car wash too. The young girl who was washing my car noticed my Persian Gulf Veteran license plate and left me a very personal note on my steering wheel, thanking me for my service. She didn't have to do that. That is just simple, pure, and wonderful customer service. Lastly, in past years, Subaru of Muskegon has supported our VFW fundraising event "Rib Fest". I will ask them again to support our fundraising event in 2020. If you have any questions for me, I'm happy to answer them.

Subaru of Muskegon brings hope to cancer patients  –  Jamie R

On Monday, June 17th the Leukemia & Lymphoma Society- Michigan Chapter and Subaru of Muskegon had the pleasure of delivering 80 blankets and 50 arts & craft kits to Mercy Health- Johnson Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Subaru of Muskegon. This incredible act of generosity was warmly received by the Johnson Cancer Center staff who were thrilled to distribute these comforting gifts to their patients.LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Muskegon community. Many thanks to everyone at Subaru of Muskegon and Johnson Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Title Sponsor: Officer Ginka Memorial Golf Outing  –  Jon Ginka M

On May 10, 2017 the Norton Shores Police Department lost a brother in blue. It is our responsibility to ensure his family is taken care of for years to come. Therefore, the Jon Ginka Memorial Fund was established. For the last two years we have hosted the Officer Jonathan Ginka Memorial Golf Outing. Both years Subaru of Muskegon has held our highest honor of title sponsor. On May 18, 2019 they went above and beyond at our event. Not only were they a title sponsor, but they had a golf team participate, and had volunteers out on the course with their own display tent handing out souvenirs and goodies. We received many compliments on their generosity and commitment to their community. This year the money raised is not only going to support Officer Ginka's two daughters, but it will also be used to help build a police memorial outside of the Norton Shores City Hall and to establish a scholarship fund for a local student seeking a career in law enforcement. We would not be able to hold this event if it wasn't for great community partners such as the Subaru of Muskegon. Thank You! - Jon Ginka Memorial Fund

Battle of The Books  –  Tracey J

I am a teacher at Muskegon Montessori Academy for Environmental Change. I teach 26 amazing students in grades 1st – 3rd. I signed my class up for the first Battle of The Books after talking with my class. They were very excited and ready for the challenge. Each morning they would start their school day by telling me all about the books they read that night. The day came for the winners to be announced. It was not us. Instead of getting upset they wanted to congratulate the teacher that did. There was also chatter that, “they would read way more next time if they did it again”. When the second Battle of The Books was announced I asked my class if they would like to participate again, they all cheered with excitement. During the weeks we participated, the students would quickly finish their morning work and want to read as much as they could. I had several 1st grades that went from reading small sentences to conquering simple chapter books. Students were checking out books and reading during recess time. They were determined!! The day came to announce the winner. I have never heard such a loud cheer come from my classroom as it was announced that we won. Kids were dancing, high –fiving and hugging each other in excitement because they were going to get “a ton” of books. Thank you Subaru for your commitment in education and inspiring these young minds. I also want to thank you for the gift of books. As a class, each student was able to pick out a few books that they wanted to see in the classroom. To see the excitement when a student grabs a new book from the shelf is priceless. A huge thank you from the bottom of my heart!!! Ms. Tracey

Muskegon Subaru supporting Autism  –  Stephanie H

My name is Stephanie Harvey, and I am on the committee for the non-profit organization, Autism Support of West Shore (ASWS). We are a volunteer-based group located in Grand Haven and provide service for families within the Michigan area who are affected with autism. My youngest son is 6 years old and has autism. He is also non-verbal which can make daily life is incredibly frustrating for him because he cannot say what he wants or needs. Thanks to ASWS, they provided us with a device and app, that my son can use that will talk for him! It is a life changer for him and my family. With a push of a button, he can now say what he needs or wants! Not only that, but as he learns to use it more he will be able to be part, and take part of conversations with us. I cannot wait for that day! ASWS also helps families in need with special needs equipment, medical and therapy cost, and provides outings for families to all attend together to enjoy activities they might not have ventured on their own. There is so much more than we do, check out the website at for more information :) This year we are hosting our annual golf outing/auction on Sept 21st and the committee is back at it working hard to make this year just as fantastic as last, so we can keep providing assistance and help to those families in need. We reached out to the Muskegon Subaru and asked if they would consider making a donation for our auction, and they happily did! The generosity and very friendly staff blew me away! I cannot say thank you enough. It is so nice to have such support from a community business. Thank you Muskegon Subaru! Stephanie Harvey

New books for kindergarteners!  –  Kelly V

Subaru of Muskegon had a contest for March is Reading Month that inspired many of my students (and parents) to do more reading at home. We tracked our number of books read at home and as a class and were so excited to get 2nd place! My class received $500 in books and a pizza party. It was such a blessing for me personally and for the students. Kindergarteners can be pretty hard on books, especially the ones at their own reading levels that they read over and over again. Replacing them is very expensive and not done nearly often enough. With the $500 I got from Subaru of Muskegon, I was able to add books at every kindergarten reading level to my book boxes and get some new books to read aloud to the class as well. Their excitement when the books came in was amazing. Kids wanted to look at every single one, sort them into the right bins and spend playtime reading the new books. Then the pizza party was such a fun added bonus! They went home so happy. Thank you so much for this opportunity for my class.

Subaru of Muskegon Assists Pound Buddies  –  Maria S

Animal abandonment, abuse, and neglect are a plight in many communities. Sadly, thousands of animals also meet an untimely end due to high-kill shelters. Pound Buddies of Muskegon is a no-kill shelter. At Pound Buddies, their core purpose is to care for homeless dogs and cats and find them new loving families. Their mission is to be a guiding force to ensure the well-being of every dog and cat in Muskegon County. Because of their stance and commitment, Subaru of Muskegon wanted to assist Pound Buddies with their mission. Subaru of Muskegon has featured homeless pets via social and print media including sponsoring the adoption fee for several dogs. Subaru of Muskegon and The My Auto group also ran a pet food drive for both Pound Buddies and Heaven Can Wait this past December, donating over $5000 in pet food and litter. We believe together we can save them all. "Rescue one till there's none."

Subaru of Muskegon  –  Alison U

We LOVE our local Subaru retailer and are so happy to have this opportunity to give them some recognition. They have been successfully sponsoring dogs and cats to be adopted through our county shelter (Pound Buddies). They have a goal of helping us move 12 cats and 12 dogs this year by promoting and it's working! We are so grateful. They also recently hosted a pet food drive at their location and had $5500 raised in pet food and litter by their customers! They are very involved in our community and we truly appreciate their generosity. From photoshoots with our homeless pets to visits with more goodies to the animals in need...WE THANK YOU!

Miss Shoreline Scholarship Sponsor  –  Morgan B

We are so thankful for Subaru of Muskegon's generosity in supporting our program. Because of your generous sponsorship, we were able to award over $4,000 in scholarships to young women ages 13-24 from around Michigan, inspiring them to further their education while serving our Lakeshore communities, inspiring others, and developing their personal sense of success and style. We know we could not have done this without you, and for that, we are forever grateful. We are looking forward to helping you forward your mission of serving the community here in Muskegon, Ottawa, and Oceana counties. Sincerely, The Miss Shoreline Scholarship Organization 2019 Miss Shoreline 2019 Miss Shoreline's Outstanding Teen

Battle of the Books  –  Sara C

As a 2nd grade teacher, I know the importance of engagement and FUN---especially when it comes to reading! Subaru of Muskegon put on a reading event that did just that! It was called the Battle of the Books. My class was so excited about the competition against other classrooms that they could be found reading anywhere and everywhere---on the bus, at breakfast, and even at recess! They were fired up to be the class to read the most books! In November, I learned we WON the contest by logging over 1,800 books over a four week period. When I revealed the big news to my students, they danced, high-fived each other, and jumped up and down in pure excitement! As the winners of the competition, we received a pizza party and $1,000.00 in books! The pizza was a highlight, but the books were THE highlight! We soon began shopping for books through Scholastic magazines. The students were hovered over their magazines as they each chose five books they'd want to take home. The remaining money was spent on our classroom library. When the boxes of books arrived, the students could hardly wait to rip the boxes open! Before I knew it, they were scattered around the room absorbed in their new books. Maria Secord of Subaru of Muskegon came for this special event. The students could not stop hugging and thanking her! To say this was the best event of the year is an understatement---I believe it has been the best event of their school career (and mine)! My favorite moment was watching the students leave that day clenching their new books. Most students do not have new, high-interest books to read at home. This event not only skyrocketed excitement around reading, but it has also made my students better readers! Thank you to Subaru of Muskegon for going above and beyond. It is clear that their care extends far beyond the walls of their dealership---they care about the whole community!

Finding Homes for Homeless Pets  –  Maria S

Local shelters and rescues are inundated with stray and/or abandoned animals. Subaru of Muskegon's owner, Scott Campell, and General Manager, Mike Kaffenberger, have huge hearts when it comes to the plight of homeless animals and wanted to do something that would shine a light onto this struggle. Subaru of Muskegon continues to feature dogs and cats through both social media and print media at the Subaru dealership. Subaru of Muskegon has successfully featured and adopted out a dozen dogs and cats. The goal is to find homes for as many dogs and cats possible.

Giving Food to the Hungry/Giving Hope to the Needy  –  Lisa W

THANK YOU to Subaru of Muskegon and The My Auto Group for hosting a food and litter drive! Heaven Can Wait and Pound Buddies were the lucky recipients of this amazing drive. These two rescues were the beneficiaries of over $5,500 worth of cat and dog food and litter!!! They asked the public to donate and then they registered for prizes. The winners are as follows; Grand Prize went to Kathryn Carlson, 2nd Prize went to Barb Duimstra, 3rd Prize went to Edward Kollar Special thanks to Mike Kaffenberger, General Sales Manager. Also special thanks to one of our most devoted volunteers, Maria Secord, Community Relations Director. Thanks to our community for your generous donations. You always come through for the local rescues and we appreciate your support!

Heaven Can Wait Animal Haven  –  Michele Y

Heaven Can Wait Animal Haven finds itself very blessed to have a wonderful donor but a patron to our organization. Subaru of Muskegon has generously funded vet bills, sponsored adoption fees for hard to adopt kitty's but now is sponsoring a food drive for our rescue. We are so fortunate to call Subaru of Muskegon and their staff a "Kitty Angel". We extend a loving paw to Mr. Scott Campbell and Mr. Mike Kaffenberger for keeping our kitty's in their hearts.

Subaru of Muskegon Love Promise Program  –  Johnson F

LLS partnered again with Johnson Family Cancer Center and Subaru of Muskegon to pass out beautiful blankets and kid kits that included coloring books and crayons. We met a wonderful woman, Kathleen Rose, who was being treated with non small cell lung cancer. We at LLS know that the cure to cancers will happen with the work our researchers are doing in the blood. Thanks to Subaru of Muskegon, we are able to give these small tokens of love to patients in the Muskegon area. As we left Kathleen and wished her well, we handed out blankets to the rest of the group who were being treated in room. Smiles and stories were shared as we passed by. Cancer stands no chance against LLS and our supporters.

LLS and Subaru of Muskegon give to cancer patient  –  Sarah h

Cody from Hart Michigan is a 20 year old who is battling a blood cancer. Johnson's Family Cancer Center, Subaru of Muskegon and Leukemia & Lymphoma Society were honored to deliver the special blanket to Cody while receiving his treatment. The LLS is so grateful for Subaru's commitment to help create a positive experience for blood cancer patients. The staff at Johnson's Family Cancer Center is always warm and welcoming to LLS. We shared our story of our Remembered Hero, Taylor, another 20 year old, who unfortunately did not survive her cancer. Kendall from Subaru knew her from High School and is planning on joining LLS for our annual Light The Night walk. Cancer touches everyone, but we are hopeful for cures to put an end to these terrible diseases and Subaru is helping make this happen. What a great day to spend with Johnson's Family Cancer Center and Subaru of Muskegon!

Subaru Love makes the Lakeshore Healthier  –  Andrea M

We are so grateful to Subaru of Muskegon for sharing the love with our community. Their support of the Osteopathic Foundation of West Michigan has helped to fund many programs that create a healthier Lakeshore. This year's donation helped pay for construction of a health clinic to serve Oakridge Schools where there had been a "health care desert" -- most families had to drive at least 30 minutes to reach a doctor. Now students receive medical, dental, and behavioral health care right on campus. This helps them to stay well, stay in school, and learn healthy habits they will take with them for the rest of their lives. Subaru, you are making a difference for these students and so many others! Thank you for being so generous and investing in your hometown.

Subaru of Muskegon show LLS the Love!  –  Sarah h

Thanks to the wonderful staff at Subaru of Muskegon, the Leukemia and Lymphoma Society join forces again to battle blood cancers. While standing in front of the USS Silversides Submarine Museum, LLS receives a check from Subaru of Muskegon. The funds will be used to go back to our patients for co-payments for life saving drugs, travel assistance to families who live out of town, the 13 Michigan research projects and our call in help line. Thanks to Muskegon of Subaru and the Leukemia & Lymphoma Society we are making Someday Today!

The Perfect Car  –  Chris L

Over the years I have probably owned more vehicles than the average '30-something guy'. Almost all the vehicles have sat on a fence somewhere between performance-oriented and safe/practical. Admittedly most of the more performance-oriented have almost always lacked either a back seat, or just the feeling of being a practical family vehicle. Where as anything on the latter side, has just not been a vehicle that I loved to get in and drive every day. When I purchased my 2016 WRX this past May...I knew I finally found the perfect car. I have loved every mile I have driven it! It's a very fun car, it's a very safe car, and with our first baby on the way, I am now even more in love with the car! I don't think I could find a vehicle that I felt safer putting my family in, especially in these Michigan winters! We Love or Subaru!

LLS and Subaru of Muskegon deliver love!  –  Sarah S

West Michigan Leukemia and Lymphoma Society give a huge thank you to Subaru of Muskegon for their support through the Subaru Loves To Care campaign! Subaru of Muskegon and your friends at LLS join Johnson Family Center for Cancer Care delivering 60 blankets to patients. These blankets give warmth to blood cancer patients during treatment at the cancer center. Currently, LLS is funding 277 academic research grants worldwide, 13 of them are in Michigan. Without support from businesses like Subaru and Johnson Family Cancer Center, we at LLS could not do what we do to end blood cancers. It is a great way to say we care! #SomedayIsToday #SubaruLovesToCare

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