The 2023 Subaru Love Promise Community Commitment Award

The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Muskegon dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Heaven Can Wait Animal Haven, Pound Buddies of Muskegon, Harbor Humane Society


Battle of the Books, Sponsor a Senior 2020

Child Abuse Council of Muskegon, Salvation Army, Angel Tree, Share The Warmth Coat Drive, Muskegon County Department of Veterans Affairs, Every Woman´s Place, Parties in the Park, Momentum Center, Muskegon Rescue Mission, Ottawa County Micro-pantry

Leukemia & Lymphoma Society, Brainy Day Trail Run, Mercy Health Johnson Family Cancer Center, Multi-Sport Marathons, Ottawa County Torch Run, We Fight for Bubba 5K

Did Subaru of Muskegon go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Muskegon

Subaru and Subaru of Muskegon believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Pet Food Donation - Pound Buddies - Lana C

In late January, the Norton Shores Police Department in tandem with other agencies seized 78 dogs from poor living conditions. Pound Buddies, along with other shelters in the Muskegon County area, took in some of these dogs. The story spread pretty rapidly in our community, and we're so appreciative for everyone that stepped up to help. My Subaru of Muskegon responded by posting on their Facebook page promising to donate a bag of dog food for every picture of a pet in their comment section. They received over 1,600 pet photos from other concerned community members! Thank you, My Subaru!

Pound Buddies
Pet Food Donation - Pound Buddies

Subaru Loves to Help® - Alex K

Shout out to My Subaru of Muskegon for making the first official donation at the new Community Resource Center! The new facility will be the designated drop off location for food, hygiene and clothing donations to Muskegon Rescue Mission.

Muskegon Rescue Mission
Subaru Loves to Help®

2022 Shop with a Cop - Catrice R

2022 "Shop with a Cop" was super exciting. We were blessed to be able to more than double our number of participants from last year. With this being our second annual event, we were able to compare it to the previous and it showed the best is yet to come. To witness the interaction between the youth and law enforcement was breathtaking. Some were a little uneasy at first but by the time they came back from shopping there were no strangers in the room. They laughed and ate together as a family. In the world we live in today, it's imperative to have a positive relationship between our youth and law enforcement. During an interview with one of the officers, he spoke of the importance of "Shop with a Cop." He noted that it gives law enforcement an opportunity to get out into the community with the children and their families. Officer Hairston says these types of events humanize officers. Officer Hairston is a second year participant who is looking forward to continuing to be apart of such an amazing event. The administrators of the West Michigan Lake Hawks and the Lake Hawks In Flight Foundation, Inc always discuss the pros and cons after each event. While sitting at the table that night, everyone was pleased. The energy in the room during the event was unexplainable. The children were excited, the parents were very appreciative, law enforcement went above and beyond expectations, and Walmart staff did a superb job with decorating, gift wrapping, and of course hospitality. All of this would not have happened without the help of My Subaru of Muskegon's commitment to our community. We truly thank you for partnering with the the West Michigan Lake Hawks and the Lake Hawks In Flight Foundation, Inc in giving back to our community. We look forward to making "Shop with a Cop" bigger and better each year to continue our diligence in bridging the gap between law enforcement and out community, especially our youth.

The West Michigan Lake Hawks
2022 Shop with a Cop

Angel Tree Toy Drive - Kristi W

I would like to express my sincere appreciation to you for being an Angel Tree Toy Drive collection site in 2022. We, as well as hundreds of families in West Michigan, appreciate your generosity as you helped “Love Beyond Christmas” this holiday season. Thanks to you, over 11,000 children across the West Michigan region had their Christmas morning brightened with a new gift. Your compassion and generosity towards our neighbors in need made it possible for 52,000 gifts to be collected and distributed. 2022 marked the 32nd anniversary of The Salvation Army and WOOD TV8 Angel Tree Toy Drive partnership, which has served over half a million local children and their families during the holidays since 1990. Thank you again, and I pray for God’s blessings on you this year.

Salvation Army
Angel Tree Toy Drive

Coat Donation - Muskegon Rescue Misson - Alex K

We’re so grateful for our friends at My Subaru of Muskegon. They collected coat donations in exchange for tire rotations over the month of October. Well over 100 coats were donated to men, women and children in need. Thank you!

Muskegon Rescue Mission
Coat Donation - Muskegon Rescue Misson

National Make a Dog's Day - Pet Food Donation - Lana C

For National Make a Dog’s day, Subaru of Muskegon posted on their Facebook page that for every picture of a pet in their comment section, they would donate a bag of dog food to Pound Buddies. Over 50 submissions were made, and Subaru of Muskegon kept their promise.

Pound Buddies
National Make a Dog's Day - Pet Food Donation

Pound Buddies Open House - Lana C

We hosted our first open house in October since moving into our new facility. We held tours, Subaru of Muskegon passed out dog toys, and we helped so many dogs find their forever homes.

Pound Buddies
Pound Buddies Open House

Subaru Loves Learning - Stacey P

We’re so thankful to Subaru of Muskegon! They came to Moon School with a check to donate $3000 for Subaru Loves Learning. The money will be used to buy supplies and materials for the students. We had a student from each classroom represented in the picture. A BIG THANKS to our friends at Subaru of Muskegon for the generous donation to Moon Elementary School.

Moon Elementary
Subaru Loves Learning

Abandoned dog finds new family at Subaru event - Lana C

Local police responded to an abandoned dog call in Muskegon, Michigan. Upon arriving at the address, police and animal care & control found a cold, wet, starving dog who had been left in aN old, dirty crate in a backyard after his "family" moved out of the house. Neighbors did not notice the dog at first but said the family had been gone for a week or so. The poor little dog had no food, water or protection from the pouring rain that we had for several days. He was terrified as we approached but somehow knew we were there to help. After removing the abandoned dog from his confinement, he was transported back to Pound Buddies Animal shelter where he was fed, warmed up and dried off. We named him "Doobie," and this once forgotten dog found a whole new family of shelter staff and volunteers. Doobie quickly captured all of our hearts as he came out of his shell and his true personality started to show... and what a character he turned out to be! On October 8, 2022, Pound Buddies Animal Shelter and our local Subaru dealership "MY SUBARU OF MUSKEGON," hosted an open house for the Subaru Loves Pets month. It was an wonderful event! Several hundred people from the community came out and toured the shelter and met all of the amazing dogs that were available for adoption. It was during this Subaru Open house that Doobie would meet his forever family! A gentleman who came to the open house asked to see the little dog he saw posted online, who had been callously left behind by the people who should have been caring for him. As Doobie made his way out to the Subaru tent, his adopter knew right then and there, he wanted to provide Doobie with everything he had been missing. Doobie now has a doggie brother and doggie sister, a huge backyard to play in and all of the love he could ever hope for! Thank you Subaru for this amazing event that found so many of our dogs new homes!

Pound Buddies
Abandoned dog finds new family at Subaru event

Subaru Loves to Care - Johnson Family Cancer Center - Emma P

Your gift will make a difference in the lives of our patients at Johnson Family Cancer Center. Thank you! Megan Akselberg enjoyed meeting you and shared what a fantastic initiative this is, in partnership with the Leukemia & Lymphoma Society. I am pleased to acknowledge 100 blankets and 30 art kits were received June 22, 2022. Because of the thoughtfulness of Subaru Loves to Care, patients battling cancer will know their community is supporting them. As you know, our health ministry has faced some incredible challenges during the last two years. We are grateful to have you by our side, supporting the Trinity Health mission of healing and compassion.

Johnson Family Cancer Center
Subaru Loves to Care - Johnson Family Cancer Center