The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Muskegon dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Heaven Can Wait Animal Haven, Pound Buddies of Muskegon, Harbor Humane Society


Battle of the Books, Sponsor a Senior 2020

Child Abuse Council of Muskegon, Salvation Army, Angel Tree, Share The Warmth Coat Drive, Muskegon County Department of Veterans Affairs, Every Woman´s Place, Parties in the Park, Momentum Center, Muskegon Rescue Mission, Ottawa County Micro-pantry

Leukemia & Lymphoma Society, Brainy Day Trail Run, Mercy Health Johnson Family Cancer Center, Multi-Sport Marathons, Ottawa County Torch Run, We Fight for Bubba 5K

Did Subaru of Muskegon go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Muskegon

Subaru and Subaru of Muskegon believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Coat Donation - Muskegon Rescue Misson - Alex K

We’re so grateful for our friends at My Subaru of Muskegon. They collected coat donations in exchange for tire rotations over the month of October. Well over 100 coats were donated to men, women and children in need. Thank you!

Muskegon Rescue Mission
Coat Donation - Muskegon Rescue Misson

National Make a Dog's Day - Pet Food Donation - Lana C

For National Make a Dog’s day, Subaru of Muskegon posted on their Facebook page that for every picture of a pet in their comment section, they would donate a bag of dog food to Pound Buddies. Over 50 submissions were made, and Subaru of Muskegon kept their promise.

Pound Buddies
National Make a Dog's Day - Pet Food Donation

Pound Buddies Open House - Lana C

We hosted our first open house in October since moving into our new facility. We held tours, Subaru of Muskegon passed out dog toys, and we helped so many dogs find their forever homes.

Pound Buddies
Pound Buddies Open House

Subaru Loves Learning - Stacey P

We’re so thankful to Subaru of Muskegon! They came to Moon School with a check to donate $3000 for Subaru Loves Learning. The money will be used to buy supplies and materials for the students. We had a student from each classroom represented in the picture. A BIG THANKS to our friends at Subaru of Muskegon for the generous donation to Moon Elementary School.

Moon Elementary
Subaru Loves Learning

Abandoned dog finds new family at Subaru event - Lana C

Local police responded to an abandoned dog call in Muskegon, Michigan. Upon arriving at the address, police and animal care & control found a cold, wet, starving dog who had been left in aN old, dirty crate in a backyard after his "family" moved out of the house. Neighbors did not notice the dog at first but said the family had been gone for a week or so. The poor little dog had no food, water or protection from the pouring rain that we had for several days. He was terrified as we approached but somehow knew we were there to help. After removing the abandoned dog from his confinement, he was transported back to Pound Buddies Animal shelter where he was fed, warmed up and dried off. We named him "Doobie," and this once forgotten dog found a whole new family of shelter staff and volunteers. Doobie quickly captured all of our hearts as he came out of his shell and his true personality started to show... and what a character he turned out to be! On October 8, 2022, Pound Buddies Animal Shelter and our local Subaru dealership "MY SUBARU OF MUSKEGON," hosted an open house for the Subaru Loves Pets month. It was an wonderful event! Several hundred people from the community came out and toured the shelter and met all of the amazing dogs that were available for adoption. It was during this Subaru Open house that Doobie would meet his forever family! A gentleman who came to the open house asked to see the little dog he saw posted online, who had been callously left behind by the people who should have been caring for him. As Doobie made his way out to the Subaru tent, his adopter knew right then and there, he wanted to provide Doobie with everything he had been missing. Doobie now has a doggie brother and doggie sister, a huge backyard to play in and all of the love he could ever hope for! Thank you Subaru for this amazing event that found so many of our dogs new homes!

Pound Buddies
Abandoned dog finds new family at Subaru event

Subaru Loves to Care - Johnson Family Cancer Center - Emma P

Your gift will make a difference in the lives of our patients at Johnson Family Cancer Center. Thank you! Megan Akselberg enjoyed meeting you and shared what a fantastic initiative this is, in partnership with the Leukemia & Lymphoma Society. I am pleased to acknowledge 100 blankets and 30 art kits were received June 22, 2022. Because of the thoughtfulness of Subaru Loves to Care, patients battling cancer will know their community is supporting them. As you know, our health ministry has faced some incredible challenges during the last two years. We are grateful to have you by our side, supporting the Trinity Health mission of healing and compassion.

Johnson Family Cancer Center
Subaru Loves to Care - Johnson Family Cancer Center

Pound Buddies Donation - My Subie Car Show - Jan J

On behalf of the staff and volunteers at Pound Buddies, thank you for your gift in the amount of $500, which we received on June 2, 2022 designated for the purchase of food. Each and every day, Pound Buddies provides shelter and care for lost, neglected and surrendered pets. Medical care is arranged when needed, animals are spayed and neutered when adopted, and inoculations, microchipping and licensing are provided before dogs and cars move into their new homes. Pound Buddies is determined to ensure the welfare and safety of all animals released from our care and we continue to work to reduce the number of unwanted animals in Muskegon County. And once a Pound Buddy, always a Pound Buddy... if for any reason, an animal needs to be relinquished back to us, we welcome them back into our care. But we could not accomplish these critical, lifesaving things without people like you. We know you have many choices when considering your charitable giving and we are honored to be the recipient of your gift. Once again, thank you.

Pound Buddies
Pound Buddies Donation - My Subie Car Show

The Lakes Mall Clean-Up - Connie S

To celebrate Subaru Loves the Earth, the Muskegon County Litter Clean-Up group joined My Subaru of Muskegon back in April to clean-up our community. The Muskegon County Litter Clean-Up group gathers regularly to remove litter from our natural resources, and we were so excited to get our hands dirty for Subaru Loves the Earth. After the snow melted, we were left with lots of trash and waste in our natural areas. Our group, along with volunteer representatives of My Subaru of Muskegon, worked together to pick up trash around The Lakes Mall in Muskegon and create a safer, more beautiful area for our community and local critters.

Muskegon County Litter Clean-Up
The Lakes Mall Clean-Up

Supporting Ottawa County Parks Foundation - Angela M

My Subaru of Muskegon sponsored the Ottawa County Parks Foundation’s annual Breakfast/Lunch at the Park, which raises funds to support Ottawa County Parks and Recreation. The Foundation raises private funds to leverage millage dollars for public benefit. The Ottawa County Parks Foundation is committed to supporting nature education programs, in addition to land acquisition and special park projects. In 2020, the Foundation Board formally committed to supporting nature education for those in Ottawa County and beyond. The Ottawa County Parks Nature Center opened in 2010 to provide and enhance nature education opportunities. Ten years later, nature education and community engagement are more important than ever. Studies continue to show that nature and outdoor recreation make us happier and healthier. Adults introduced to the outdoors as children were more likely to participate in outdoor activities as adults than those not exposed to the outdoors as children. Since first opening its doors, attendance at the Ottawa County Parks Nature Center has nearly doubled and the need for expanded educational programming is clear.

Ottawa County Parks Foundation
Supporting Ottawa County Parks Foundation

Donations for Rotations - Melissa B

Muskegon Rescue Mission was the recipient of a Donations for Rotations food drive held by My Auto Group and My Subaru of Muskegon during the month of May. Customer response and support were heartwarming! MRM received a vanload of canned goods, beverages and boxed foods to help stock and replenish our pantry shelves. This generous Subaru Love donation was perfectly timed! In June 2022, Muskegon Rescue Mission saw an unprecedented surge of guests needing shelter and a sudden jump in food pantry families being served. Multiple factors contributed to this summer surge, as inflation and the continuous rise in gas and food prices can quickly affect family budgets. We are grateful for caring neighbors like Subaru who give back. Thank you for stepping in to help MRM fill the cupboards and tables of those struggling to provide for their loved ones. MRM and our West Michigan community have certainly felt the love from Subaru and their customers!

Muskegon Rescue Mission
Donations for Rotations